Episode 114 : How to Overcome Anxiety as a Digital Strategist/Entrepreneur and Build Your Ideal Platform

Dr. Jackie Noelke is an online entrepreneur and digital marketing strategist who helps entrepreneurs and naturopathic doctors start, grow, and scale their online courses, services, and memberships so they can have the freedom they crave. She’s also the founder and CEO of Grateful Ads Co. who helps brands grow their influence, define their voice, and scale their offers through innovative digital ads and sales funnels.

Questions

  • Could you share with us a little bit about your history, how you got into what you’re doing today and just a little bit about your journey to where you are now?
  • In light of COVID, a lot of businesses have had to pivot and go online whether they’re let’s say for example, they’re selling physical items or maybe they’re more of a service oriented type of business. How do you balance all of that? How do you know which new business lines you should take up? How do you know which platform is best for your audience, whether it be Facebook or Instagram or LinkedIn? As a marketing strategy, how could you help our audience to get a clearer view of where they should go?
  • Now, COVID has also caused people to be very anxious. And as a result of that, as an entrepreneur, there is no safety net, you’re not working for company, although to some extent, when you work with an organization, you don’t necessarily have a safety net, especially in this economic environment. So if you’re suffering from anxiety, what are some things that you would suggest as an entrepreneur, if you’re experiencing these kinds of emotions to help yourself really overcome it and just be focused on what is important?
  • Can you share with us how do you stay motivated everyday?
  • Can you share with us maybe one online resource, tool, website, or app that you absolutely can’t live without in your business?
  • Could you also share with us maybe one or two books that have had the biggest impact on you? It could be a book that you read a long time ago, or maybe a book that you read recently that really has impacted you.
  • What’s one thing that’s going on in your life right now that you’re really excited about – it could be something that you’re working on to develop yourself or your people.
  • Where can listeners find you online?
  • Do you have a quote or a saying that during times of adversity or challenge you’ll tend to revert to this quote, it kind of helps to keep you focused and get you back on track?

Highlights

Dr. Jackie’s Journey

Dr. Jackie shared that she’s not an overnight success, she actually caught the entrepreneur bus about 11 years ago when she was getting her master’s in education and she decided she wanted to start up a private school and that’s when she first kind of dip her toes into entrepreneurship. She was just kind of toying with the idea and she put up a website, she actually got a lot of people interested in this school, people were wanting to give her money, all this kind of stuff, which is awesome. And then she pivoted a little bit, they wanted to make a move so that didn’t work out. But that kind of is what got her started online because she was playing around with the website, all that kind of stuff, she loved it. And then, she was teaching at the time and then a few years later she started to get really bad anxiety.

And she actually was diagnosed with agoraphobia, which a lot of people think of agoraphobia as you won’t leave your house. But actually what the doctor just told her was that it’s when you’re looking for exits all the time, you always have an escape route wherever you are.

And so, that led her because honestly, it was getting hard for her to even go to work as a teacher, that led her super into personal development. And so, she started her own personal development company at that time to help others go through the journey that she was going through simultaneously and she was very transparent about that. And through that she busted through, she’s now completely anxiety free, there’s a lot, she was going to a doctor and stuff, there’s a lot more involved in that. But she was also getting my doctorate in leadership and she really fell in love with the business side of what she was doing in the personal development space and also what she was learning in my doctorate.

So, she switched gears, did a pivot like a lot of entrepreneurs do. And since her husband was in naturopathic medical school, she decided to start a marketing membership for naturopathic doctors, and that went well, she still has that. And then through that, she fell in love with digital advertising, so she invested thousands and thousands of dollars, hundreds of hours at learning Facebook and Instagram ads and that’s how she ended up co-founding an ad agency. And then just last week to add onto that, they also launched an e-commerce store called The SheEO Store for women entrepreneurs that has all kinds of swag for entrepreneurs, office decor, even some digital downloads, all that stuff. So it’s a bit of lengthy road but with lots of different parts, but, thinks it’s important for other people that are in the entrepreneur space to know that that happens a lot and a lot of times it’s not just overnight success, there’s a long journey to get there.

Knowing the Best Platform for Your Audience

Me: It says here that you are a marketing expert specifically with Facebook and Instagram ads and building sales funnels. Let’s say especially in light of COVID, a lot of businesses have had to pivot and go online whether they’re let’s say for example, they’re selling physical items or maybe they’re more of a service oriented type of business. I know a lot of people are also looking into doing online courses and more people are doing webinars and then sometimes you have people who do paid webinars versus free webinars. How do you balance all of that? How do you know which new business lines you should take up? How do you know which platform is best for your audience, whether it be Facebook or Instagram or LinkedIn? As a marketing strategist, how could you help our audience to get a clearer view of where they should go?

Dr. Jackie shared that what she loves about Facebook and Instagram is there’s no other platform has the ability to target as specifically as they do on Facebook and Instagram. So, they’re able to get very specific with the people they want to see the ads and now, since a lot of people have had to make that pivot, there’s that missing face-to-face interaction a lot of times. So instead of that, in lieu of that, you can use Facebook marketing and paid advertising to nurture your customers. So, it doesn’t always have to be something that’s obviously a pushed to sale, you can use nurturing content and these types of ads, they’re actually very cheap, to stay on the top of mind of your customers and build those relationships digitally because you could just simply do that, instead of having people walk into your physical store.

Me: So, when you say nurturing content, let me give you an example. Let’s say for example, I am an event planner and let’s say before COVID, my event planning business focused primarily on destination weddings. And so in light of COVID with people not traveling as much, how is it that I would be able to provide nurturing ads and stay top of mind to my ideal customer using Facebook and Instagram, What would a nurturing ad look like?

Dr. Jackie stated that she loves that question. So, video ads do really well. So this is something like you might use, kind of the same kind of content you might use in your organic marketing, where you’re teaching something super quick, like in a three minute or less video, but that is very beneficial.

So, for your audience, this could be some part of the wedding planning process. This could be teaching them the things that they want to avoid when planning their wedding. This could be the questions that you get asked a lot and you see the issues that come up when you’re planning weddings with these people, that’s great content for this nurturing content. And yes, you’re in a position where obviously, because of COVID people are doing their events, they’re traveling less, all that kind of thing, but they’re going to get back to that, it’s not over. They’re going to get back to that.

So, if they’ve been seeing your content as they’re going through this engagement process and starting to think, “Okay, like, what am I going to do? What is this going to look like for me?” you’re popping up.

And what’s beautiful about this as well is we can start retargeting based on the amount of time they’ve watched your video. If they’ve watched your video, they normally do 25, 75 and 90%.

So, obviously they know people are engaged at different levels. If they don’t watch up to 25, they normally don’t use that as a retargeting and put them into a quote unquote, warm audience, meaning they’re familiar with you.

If they’ve watched the 25%, they might send them another video, that’s the next step or the another thing that is complimentary to what you are teaching on that first video and so on and so on.

So, it nurtures just like you might in a nurture sequence through email, you can do the same with paid advertising only with paid advertising, with email open rates you only get about 20%, with paid advertising, you’re going to get much higher, much more people actually viewing that content.

Suggestions for Overcoming Anxiety as an Entrepreneur

Me: All right, sounds good. So, those are some practical examples that as I said, listeners would want to capture that kind of information so they know exactly how to navigate. Now, COVID has also caused people to be very anxious. And as a result of that, as an entrepreneur, there is no safety net, you’re not working for a company, although to some extent, when you work with an organization, you don’t necessarily have a safety net, especially in this economic environment.

But it’s even more so fragile for you as an entrepreneur because you dictate your income, if you don’t prospect, if you don’t as you say, put out that content, if you don’t try to find ways to get to the customer, then the customer won’t know about you and you won’t get any business.

So if you’re suffering from anxiety, you’re like, “Well, other people are doing the same thing I’m doing. Why should I continue? I feel like I’m not getting the results I should be getting based on the effort I’m putting out.”

What are some things that you would suggest as an entrepreneur, if you’re experiencing these kinds of emotions to help yourself really overcome it and just be focused on what is important?

Dr. Jackie shared that this has been a wild year, obviously for everyone, brought out anxieties for everyone, so many people have had to pivot, and she gets that that can be extremely scary and uneasy. She thinks that one of the things of being a successful entrepreneur is the ability to pivot, the ability to seek opportunities within any kind of situation.

So what opportunities, she thinks if you switch and like flip the script on whatever is going on in your business, what opportunities are actually present right now that might not have been, for example, now we have way more people with their online, like we have way more people online and way more people on Facebook, Instagram, all the social everyday.

So can you use that opportunity to get the word out about your business to people that might not have seen it otherwise when you had your physical store, if that’s the case.

She thinks that just knowing that you’re not in this alone, like so many people are going through this, and it will pass, this too shall pass.

So it will pass, we’re going to get through this as the human race. And she thinks just being really open to opportunities that you might not have considered before and getting creative with that will help. And then also just know entrepreneurship is a journey, she definitely tries to be as transparent as possible again and say, “I was not an overnight success. I’m pretty successful right now, but it took a while.”

So even if you are feeling that in your business, keep it up, keep doing it. And if you’re passionate about what you’re doing and you actually really love what you’re doing, it’s going to work out.

Me: I totally agree. I think whatever you’re doing you have to be passionate about it because on the days when you’re faced obstacles and challenges, I feel like it’s that passion, it’s that little spirit inside you that really loves what you’re doing that pushes you to keep continuing, because then it’s not just about the money, it’s about the satisfaction, that internal emotion, that gratitude that you have within yourself. Because I believe that there has to be that self-satisfaction first, before any level of satisfaction on the outside can be provided from a customer or a prospect or a vendor can be fulfilled. Would you agree?

Dr. Jackie agreed and stated that your customers can feel if you’re passionate about it or not. If it’s something you’re doing just to do to hopefully make money at it and you don’t really like doing it, then it might not work out because people are going to be able to feel that, people can tell. So she 100% agreed on that.

How Dr. Jackie Stays Motivated

When asked how she stays motivated, Dr. Jackie shared that this kind of goes off what they were just talking about. She is super into digital marketing, so like anytime, her birthday, Christmas, she’s always asking for different digital marketing ask related things.

On her spare time, she’s reading business and, and doing things. So for her, it comes naturally because she’s so passionate about it. And so, it’s okay to have certain days where you just don’t feel like working as an entrepreneur, but if you’re having more days of those than the other way around, maybe you’re not in the right business, maybe you need to switch up what you’re doing.

Because again, this is your life, you want to be doing something, why build a business around something you don’t really want to do?

When you’re building your business, it should be super aligned with who you are, how you want to live your life, the lifestyle you want, what you are passionate about, talking about and doing on a daily basis, that’s the key.

So, for her, motivation comes very naturally when it comes to her businesses because it’s not only what she does for a living, it’s also what she does as like a hobby, it’s her interest.

App, Website or Tool that Dr. Jackie Absolutely Can’t Live Without in Her Business

When asked about an online resource that she cannot live without in her business, Dr. Jackie shared that she’s a Trello fanatic. She loves Trello because it’s so easy for project management and you can share boards with other people. She uses it for everything as far as planning out social media, to planning out our project management for our team, to getting things to her members as far as all kinds of content. She just thinks it’s a powerhouse for the price and everything. And she absolutely loves it.

Books That Have Had the Greatest Impact on Dr. Jackie

When asked about the books that have had the biggest impact, Dr. Jackie shared that she loves Jen Sincero and You Are a Badass at Making Money: Master the Mindset of Wealth. It’s a great book, the way she writes, she has read several of her books, they’re very easy read.

So even if you’ve had a long day, it’s like one of those things that it’s not super dense. And she knows this, this was what she went through at first too in the beginning of her entrepreneurial journey was a lot of money blocks, a lot of weight, a lot of things she was thinking about money that was getting in her way of success.

Like thinking that maybe she didn’t deserve to have hundreds of thousands of dollars, that she wasn’t qualified enough, all of these kinds of things that get in your head.

And also, her other book is Think and Grow Rich by Napoleon Hill, which everyone probably talks about, but it made such a big impact on her life. And again, she can have all the strategy, all the training, all the education in the world, but if she’s not willing to accept money into her life, she’s not going to have it. So really working on that money mindset and those two books have really helped her for sure.

What Dr. Jackie is Really Excited About Now!

When asked what’s something that’s going on right to develop herself or her people, Dr. Jackie stated that she loves this question, it’s so timely.

She and her business partner just launched a brand new e-commerce store called the SHEEO store, it’s fabulous. But it has all kinds of swag, like brand photographer approved t-shirts, things like that for entrepreneurs. It also has office decor furniture, they have digital downloads for entrepreneurship on there, and right now they actually have 15% off store wide for their grand opening, but they have had over 200 customers in the last week. So they’re kicking it off with a bang and super excited about that.

Where Can We Find Dr. Jackie Online

Instagram – @drjackienoelke

Facebook – @drjackienoelke

Website – www.thesheeostore.com

Quote or Saying that During Times of Adversity Dr. Jackie Uses

Dr. Jackie shared that she loves, “Gratitude is the antidote to fear,” by Tony Robbins. And she uses that a lot.

But that helped her a lot as she was going through her anxiety and entrepreneurship.

And still, anytime she’s feeling fear or really any emotions that she doesn’t necessarily want to feel, it’s always okay to feel sad or feel fear if you want to be feeling that. But if you don’t and you go into a space of gratitude, your feelings change automatically, you can’t feel gratitude and fear at the same time.

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