Empower Your Customers To Become Your Biggest Ambassadors – The empowered customer is a common thread that has rocked – and continues to rock – all industries. Whether you’re an established company or a thriving start-up. One strategy is to focus on customer empowerment, and letting your customers influence more of your business decisions.
Buying is an emotional decision, and people only want honest opinions. What better way than to get it from real people who already know the ins and outs of your product? Connect your prospects with your customers and offer them information to which they can relate.
Here are 3 ways to empower your customers to become your biggest ambassadors.
- Boost Offline Word-Of-Mouth
Customers are never passionate about you; they’re passionate about what your product offers them. That’s why companies need to reach out to people that do magnificent things with their product and help show them off.
Don’t use influencers (or influencer marketing) alone to put the spotlight on your product, use existing customers who are already die-hard fans of your product and shine the spotlight on them.
- Build Die-Hard Brand Advocates
Social media has made it pretty easy to build brand advocates for any company. With people constantly sharing their experience on social media, it’s up to you to chime in with help and get them excited about your brand.
Companies that reach out to customers with helpful information score high social points and successfully nurture brand advocacy. Real-time help can turn a negative situation into a winning customer experience and help develop a strong connection with customers. It’s the next step in making your customers become active advocates. It’s the warm and genuine tone-of-voice that makes them receive an incredibly high amount of positive feedback.
- Encourage Customers to Give Testimonials
No one enjoys reading web pages that are boring and full of dry statistics. Try using testimonials to revive them! They are a great sales technique if you don’t push it too much. Inevitably, your website contains some sales material without going overboard.
The right testimonial gains trust of customers and creates credibility with prospects. Clearly show your website visitors that other people dealt with the same issues and were able to overcome them by using your product. This way you can show your visitors that your ultimate goal is to help them.
Testimonials should come from people working from within a company, not from companies themselves. They should be short, easy-to-consume, and genuine. However, never just include quotes like, “I like your product and the price is great.” Let your customers be specific about your product’s key features.