Customer Journey Mapping

Episode 197 : Unlocking the Power of AI: Revolutionizing Conversion Optimization and Personalization for Online Shopping

Eric Melchor is a mediocre tennis player, Texas, expat living in Romania and Partnerships & Evangelists for OptiMonk. With over 600 5-star review and powering more than 30,000 brands, our mission is to empower the average online business with Amazon-like personalization superpowers. How?  By giving brands the power to use AI to create better headlines, product […]

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Episode 162 : The Ins and Outs of Scaling Your Customer Journey Mapping

Anyone working with customer journeys will deeply resonate with a struggle to align everyone around a shared understanding of the customer experience. As Co-Founder and CEO of TheyDo, the customer journey management solution for enterprises, Jochem van der Veer is pushing the boundaries of modern CX management, enabling true cross-team collaboration in today’s increasingly virtual world. Having worked

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Episode 132 : Enhancing Your Customer Experience with Targeted Value Optimization

Will Laurenson is a customer value optimization consultant with 9 years experience optimising customer journeys to convert more traffic into customers, and retain those customers for longer helping companies achieve more profitable growth. He is also the host of the Customers Who Click Podcast, interviewing guests from across the marketing spectrum to give actionable insights into growth.

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Episode 120 : Navigating CX Journey Mapping and Building an Omni-Channel Experience

Mark Smith is the President of Kitewheel. With over 20 years of global experience in Marketing Applications and Analytical CRM, Mark is a leader in building, growing and managing successful companies. Currently in “innovation mode” as the President of Kitewheel, Mark is focused on helping marketing agencies deliver better customer engagement through solutions that unify the “logic”

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Episode 102 : How to Transform Your Customer Journey Mapping with Change Management

Jim Tincher, CCXP, is a nationally recognized customer experience thought leader, journey mapping expert, keynote speaker and author. Jim led customer experience programs at Best Buy and United Health Group before launching his innovative CX consultancy, Heart of the Customer, which helps start-ups to Fortune 50 organizations use voice of the customer research to improve loyalty

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