Episode 006: Live Streaming the Human Element to Attract Customers with Jessica Winnett

Jess Winnett speaks about Live Streaming the Human Element to Attract. She is a Live Stream Business Strategist and an entrepreneur who’s building a legacy online. She loves empowering others with the truth that they can have the life and business that they want, without sacrificing time with family with loved ones. She’s the “Queen of Periscope”, and she’s here to show and tell others how they too can use this amazing platform to bring incredible results to their business.

Jessica Winnett got started on Periscope about 10 months ago and although the live streaming aspect intimidated her at first, she fell in love with the way she could connect with people using it.

“I knew that I had this voice and this content to share. I just wasn’t sure what platform was right for me.”

Her number of followers has steadily grown to a little over 2,700 people, and she notes that she started with no social media presence prior to using Periscope.

She feels that there is a direct correlation between Periscope and customer service, and believes that every single time you go live, you leave people with a feeling. She strives to connect with others each time she broadcasts and also gets to know the names of people watching.

“People will come back if they feel loved, cherished and appreciated”

Due to the fact that Periscope streams live, you can build the “know-like-trust” factor very quickly. The platform has also introduced enhanced features for searching to improve users’ experience.

Jess and her husband are big advocates of letting people know when they’re doing a really good job with customer service, as people tend to hear more of the negative reviews that are posted online.

To her, a big part of creating a positive customer experience is having that joyful attitude. Jess adds that this starts at the top of an organization and by also affirming customers in their purchasing decisions, all employees can contribute to the experience.

Jessica Winnett believes that some people are born with the charisma and other skills to do customer service well, but others have to train to learn how to do it.

“I had to really work on re-training my mind to be more positive and look for the better outlook in things”

She adds that people should always be growing and working on their own personal development so that they can give their customers a better experience.

Business can be difficult at times, but you need to self-motivate quite a bit. Jess has also created a private Facebook group (see “INTERVIEW LINKS”) to help motivate her.

“What’s beautiful about what you create is that you do have to self-motivate quite a bit”

Jess notes that it’s important, particularly when starting a business, to have a vision. She also tries to remember who she ultimately wants to impact.

“We can get so focused on what we’re doing short-term that we forget what’s the long-term thing (we want)”

Joining a mastermind group has helped her think outside of her business and also with marketing ideas.

“Seek out people that will encourage you. Seek out mentors and like-minded individuals.”

Jessica Winnett shared the one online tool or resource that she couldn’t live without is Calendly (see “INTERVIEW LINKS”), which she directs people for booking times to speak.

Jess’ recommended books are “First Steps to Wealth” by Dani Johnson, “Quitter” by Jon Acuff, “The 10X Rule” by Grant Cardone, “Raving Fans” by Ken Blanchard and Sheldon Bowles and “The 7 Habits of Highly Effective People” by Stephen Covey.

In order to motivate staff, Jess says this needs to be done daily and can be achieved many ways, including daily emails, sales meetings in the morning, and constantly staying connected with your people.

She’s really excited about launching her Live Stream Academy (see “INTERVIEW LINKS”) for beginner and intermediate online business owners.

“I get to help a lot of different people in a lot of different seasons in their business and life”

The quote or mantra she lives by is “Do not question in the dark what God has shown you in the light.”

We would welcome a subscribe, rate and review for the show and also that the listeners can come hang out at Navigating the Customer Experience Community on Facebook. This is a private Facebook group for our listeners and past guests to come over share insights and industry trending topics and discussions on business and customer experience – click here!






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