Episode 261 : “Why Your Brand Isn’t the Hero — Your Customer Is”

Greg Logan is a global leader in brand storytelling. For over 30 years, the world’s biggest brands have turned to him to create stronger messaging that connects with both the head and the heart. He’s a distinguished and rare writer who has won multiple international awards across multiple mediums, including advertising at the (Cannes Lions), […]

Episode 261 : “Why Your Brand Isn’t the Hero — Your Customer Is” Read More »