Episode 071 : Practical Tactics to Implement a Winning Strategy Driven by Customer Lifetime Value with Dr. Peter Fader and Sarah E. Toms

Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. In 2015, Fader co-founded Zodiac, a predictive analytics firm that was acquired by Nike in 2018. More recently, he co-founded Theta Equity Partners, which focuses on customer-based corporate valuation. His expertise centers on topics …

Episode 071 : Practical Tactics to Implement a Winning Strategy Driven by Customer Lifetime Value with Dr. Peter Fader and Sarah E. Toms Read More »