Episode 017: Customer Lifetime Value….A 360° View to High Profits with Dr. Peter Fader
Dr. Fader is the Professor of Marketing Wharton School of University of Pennsylvania. Professor Fader’s expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. He works with firms from a wide range of industries, such as consumer packaged goods, interactive media, financial services, and pharmaceuticals. Managerial applications focus on […]
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