Episode 025 : Defining Your Results Statement and How to Woo Your Customers with Asa Leveaux

Asa Leveaux is fiercely committed to guiding entrepreneurs to achieve result-based transformations; he activates the genius in their minds and in their money, he also trains them to know that they are the answer to someone’s prayers so they can possess an existence that is saturated in apossibilities.

If you are looking for a proven expert who can guide you to address what is blocking you from your true success, to locate where your genius can best be nurtured and how to reside out of the box, you have met the right person. Mr. Leveaux has over a decade of organizational experience working with amazing clients, customers, employees and decision makers while guiding them to achieve remarkable success. His mission and commitments are to take you from your level of bull and give you the tools and resources that will support you on your journey to blissful success.



  • Tell us a little bit about yourself and your journey
  • What are some of the founding principles that helped you to be successful?
  • How do you feel as a customer in your everyday activities?
  • What are some of the things you help businesses work on to ensure that they can make even more than USD $10,000.00 after they’ve made their first USD $10,000.00 and what are some of the keys things they need to be doing differently than everybody else in their industry and market they are in?
  • From your book, can you share some information you are able to get across and who it is meant to help?
  • How do you stay motivated every day?
  • As an entrepreneur, what are some important considerations for an entrepreneur or online business owner you believe for them to be successful?
  • What is the one online resource, website, tool or app that you absolutely cannot live without in your business?
  • What are some of the books that have had the biggest impact on you?
  • What is one thing in your life right now that you are really excited about – something that you are working on to develop yourself or people?
  • If you were sitting across the table from another business owner and they said to you that they feel they have great products and services but they lack the constantly motivated human capital, what’s the one piece of advice would you give them to have a successful business, specifically as it relates to constantly motivated human capital?
  • Where can our listeners find your information online?
  • What is one quote or saying that you live by or that inspires you in times of adversity?



  • Asa Leveaux is the founder of Genius Academy; he created the Genius Prescription System, which is a seven step system for aspiring entrepreneurs to make their first USD $10,000.00 in business. And though Genius Academy is the Chief Strategy and Revenue Officer of the Leveaux Group and best selling author, those accolades and achievements just didn’t embody who he was all the time. There was a time that none of those things existed but what did exist was a level of frustration with himself, a level of frustration with no one allowing his cash register to ring as he became an entrepreneur, frustration with his family of not giving him the support that he thought he needed from them, even the frustration of not being able to provide for his little boy who he calls his “son” and his “sun”. Even though he was on state assistance for food, he still allowed him to go to school to second grade without a lunch and that was the last time he allowed himself to do that, he understood that he needed to take action to make that no longer a reality.
  • Asa Leveaux shared that some of the founding principles that have contributed to his success for him is one, understanding that your passion is your problem. What he means by that is we all have a passion, it may be a non-profit which helps battered women, it may be to make sure that children can read in our communities, it may be that we love to make clothes and love fashion and that’s our passion or even fixing cars is something that we know that we are born to do but whatever that passion may be for you, realizing that no one else in the world was given the passion that you have, the way you have it, so because of that don’t insist that support from friends or family should be as high as yours because it’s not their passion, it’s your passion. Don’t create this unreal contract between them as though they need to support you in a way that you support yourself because they have their own passion to work with. That has been the biggest step for him.
  • Asa stated that in his everyday activity as a customer he has come to a point in his life that he doesn’t create expectations for people, so when he enters a store or an atmosphere where he is about to make a transaction, he does his best to enter that space not expecting anyone to be nice to him but stated that’s an internal work he had to do with him being himself. He stated that if he was the person that is over that transactional environment or that retail store, then he is creating that expectation for those individuals that are providing customer service on his behalf to do the necessary things and making sure that those expectations are written down and are clear. So as a customer, doing his best to be mindful and conscious and loving of other people where they are, that’s how he operates. As far as a business person that may have individuals that is responsible for customer service in his organization, that expectation looks like a PWS (Priority Award Statement) and SOP’s as in you will treat the customer this way and being very specific about that to ensure that the customer experience is a good one.
  • Asa Leveaux shared that some things that he ensures that he tells them is that your result statement needs to be visibleclear and consistent. So often individuals are not clear about what they provide for people. If you are in the health care profession and you ensure that people are resilient, that by itself is not enough, he needs to understand that when he exchanges value for value which may look like money for your time, he needs to know what the results are so that he can be very clear of what to expect from you and the result statement has to be there and if the results statement is not there, now he’s a confused buyer and your sales conversation will be longer and harder because you did not set it in stone what it is that you do and how you do it and who you do that for. For instance, he started this interview by stating his name, stated the he ensures aspiring entrepreneurs make their first USD $10,000.00 as a result of creating a Genius Prescription System, he knows who he is meant to serve, he knows how he’s going to serve them and result that they are aiming for, if you don’t have those components, you are wasting your time and theirs.
  • Asa shared that the most recent book that he wrote was a book called “I am Woman Enough: 365 Affirmations for Women”. When he mentions that he wrote that book, he initially gets hit with flack and he understands that because his response to their request of him creating that book was that he was not going to work it, he was complete in his experience of writing books that were affirmation based at that time but women kept asking him for the book. His thing was that he is a man, he is void of ovaries, so that doesn’t make him an expert on being a woman and he was very clear on that. He saw all of the strife that women and men have sent to Steve Harvey, T.D Jakes for writing books catered to women, he didn’t want to be a part of that, he didn’t sign up for that but when a woman stopped him in Texas and said “If you don’t write the book, who will?” He had nothing to come back with, he had no rebuttal and so because of that, he wrote the book, however he had 22 other women to help him in that endeavor.

Asa stated that I am Woman Enough book lead him to write his third book called “I am Man Enough: 365 Affirmation for Men” and the reason he wrote that because men sometimes, more often than not, get the bad end of the stick as far as blaming the world, so men are responsible for so much bad to the point that they are not seeing anyone taking a role their empowerment, just because you are the majority in certain spaces does not mean you do not need empowerment, just because you have a preconceived notion of power. That is the reason he wrote that book.

There was a time when he was involved with someone in a relationship with someone and they were coming up to their one year anniversary and he wanted to give her something from the heart, not because he was being cheap but because that’s something she valued and it’s important to understand what your partner values, just because the last person liked flowers doesn’t meant the new person likes flowers. He was writing out all the reasons why he loved her and he was placing them in a box to look like a treasure chest and people were passing his office and seeing the project and said I should write a book about that and I said “What do you want me to do? Make all these reasons for her and give it to every woman?” They said exactly and that’s what he did. He created a workbook for couples called “365 Erotic Reasons Why I Love You” He is meeting a need, when your customer is saying they have a potential need; meet the need, that’s called research and development.

The first book he created was based on his desire to hire more people that look like him, he was 23 years old with three different businesses and Oklahoma wanted to hire more black people and all of the black people that were showing up to him were usually very young, even younger than him and they didn’t have the necessary skills not just to get in his door but to get in any door. When he talked about this to other entrepreneurs in his community, they were experiencing the same thing. So he wrote a book to help them, the book is entitled “Why I Won’t Hire Black People: Racial Profiling for a Reason”. He stated that when you are writing books, it’s important to research your genre of book, he understood and was very specific, he was going for African Americans in the workplace and he started to look at books that were already doing that so he was reading books like “Black Faces in White Places” or “What It’s Like To Be Me” or “To Be Black In Corporate America.” “What could I do to ensure that people would react, create an emotion in people that would allow them to take action?” In his experience, the real true emotions that will …. are sexual and anger. When you are angry about a book or the content or even the person who wrote it, people tend to take more actions by obtaining more evidence of why they hate the person or why they hate the book, which is why he created it. Another thing he wanted to show them subconsciously is that a lot of times he is hit with “I shouldn’t be judged by what I look like if I am trying to be hired as a black person” and he would say “you are right, however, you are judging my book by its cover by not wanting you to be judged by yours”. It is a lesson within itself. The books are available on Amazon and his website – www.asaleveaux.com

  • Asa Leveaux stated that every day he doesn’t feel like being motivated and sometimes it comes at 7:00 am in the morning and sometimes it doesn’t come until 11:07 pm at night. Asa stated that even with entrepreneurs, sometimes we don’t answer the phone until noon because we haven’t got the motivation yet, sometimes we quit the business three times before noon because things become difficult and we don’t see a way out but in those moments and in those days that he does have a hold on motivation, how it comes is him caring about the individuals who are waiting for him to show up. He knows that he was called for people that are choking on frustration and if he is too concerned about what’s happening or not happening with himself rather than what they are going through, he will remain unmotivated.
  • Asa shared that if you are an online entrepreneur, the first thing he will want you to consider is your domain name. He stated that causes him a high level of anger when he sees a domain name that he knows is not converting anyone. For instance, if you have a book and you are saying that your book is available on Amazon and he asks where can he get it and you say go to Amazon and he asks what is the name of your book and you tell him but he doesn’t see it at all. How does he get there and you tell him that he needs to put in a search for your Amazon, he’s going to be angry, if you tell him to Amazon.com/selfhelp/Jamaica/yourname. He’s going to be angry again. It would be easier to go to a company such as GoDaddy.com and get a domain for your book and create something called a vanity URL which is just you’re pointing where your product is to the point that you want to bring them to. The Woman Enough book that he mentioned earlier, instead of saying go to Amazon and look for Asa Leveaux or look for Woman Enough book, he said go to WomanEnoughBook.com or ManEnoughBook.com and that just takes you to where he wants you to go. Asa stated that you should always direct people where you want them to go and make it easy for them.

Yanique mentioned that she did an interview with Jay Baer Author of “Hug Your Haters” and he said from research, one of the number one things that customers want is speed. The quicker and easier customers can access you online the better because nobody has time to be digging and going through different pages just to find one thing.

Asa mentioned that also with name, everybody’s name does not convert well in a podcast or any other auditory format. For instance, his name is Asa Leveaux, some people don’t know how to spell his last name, Asa is easy but why would he make that his potential customers’ problem of finding that out. Even though he has www.asaleveaux.com, he also has a www.lifewithasa.com. So he rarely says go to asaleveaux.com on auditory format but he will say it on a written but to say it out loud, he would usually say go to lifewithasa.com and they all point to the same website.

  • Asa Leveaux shared that he compartmentalizes his life, meaning when it’s time for business, it’s business and when it’s not, it’s not. So for him, his phone is real so he doesn’t want to be contacted at 11:00 pm at night from anyone unless something is happening or they are going out for drinks. There’s a company call Grasshopper that allows you to receive incoming calls and make outgoing calls through their app, he makes all his calls through the grasshopper app and the thing about it is when he calls, his business number shows up, so if they want to call him back, that’s the number they call him back on.
  • Asa shared that something he did this morning, he was thinking about the customer experience, as he was getting ready for this interview, he started thinking about what it means to “woo your customer”because you want to them to be wooed, you don’t just get married to them all of a sudden, there’s a wooing process that needs to happen. How can he woo them quicker, sooner, faster? Genius Academy has a main platform called the Entrepreneurial Playbook and the Playbook gives you the different plays for your entrepreneurial journey, it’s a monthly subscription. He then thought what can he do to woo his customers? He then created the opportunity for anyone to take advantage of experiencing that for 30 days for USD $1.00. There’s a link for Genius Academy at lifewithasa.com or they can go to www.geniusacademy.co and look for the Entrepreneur Playbook and he also listed the coupon code.

Asa stated that the Entrepreneurial Playbook has different course within it that they get to have access to so for instance, if you want to know how to publish your book, it’s there. If you want to sell your book on Amazon, it’s there and if want to sell period, it’s there. Marketing, how to operate your business, financing and speaking, it’s all there. There are eight courses that you get in the Playbook and you have access to all of them.

  • Asa shared that for him it’s two fold. He stated that if he has people that are working for him, he will ensure that one of his (KPI’s) Key Performance Indicators is that they show up motivated because he may be out putting out a fire (figuratively or literally) and he doesn’t have the capacity in that moment to motivate the person that is handling his customers. However, when they get hired on, they will sign the agreement that these are your Key Performance Indicators and if you do not show up well in these specific ways that are measureable and quantifiable, meaning that you have a positive customer comment cards and you can resolve or de-escalate issues, then you will no longer be an asset. Ensuring that motivation is embedded within the things that are measured to keep someone on the team. The next thing is from a leadership point of view because as a leader, you are responsible for everything that does and does not happen in that business. Because of that you just let people know that you care about them, not necessarily the customer but the person who is caring for the customer because that’s the issue a lot of people don’t get. When you are the manager or even business owner and you keep saying the customer is always right, what are you then saying is that you have no value as the employee. One of the things he learned from Richard Branson is that he doesn’t say, “the customers are always right”, he says, “I value my employees” who are then feeling valued now can give value. If you have a workforce that is happy, they can then give that happiness to someone else but if they are depleted, they have nothing to give.
  • Asa says listeners can find him on:



Asa Leveaux Facebook

Asa Leveaux Twitter

Asa Leveaux LinkedIn

Asa Leveaux Pinterest

Genius Academy Facebook

Genius Prescription System


  • Asa Leveaux stated a quote that helps him by Albert Einstein “If you can’t explain it to a six year old, you don’t understand it yourself.” He uses that to ensure that he is clear whenever he is talking. He understands that your ego can be wrapped into using words when you are talking about the problems of life, you could talk about the vicissitudes of life but he would rather not go that route because his main goal is not for anyone to see the intelligence but he would rather you understand so that you can spend the money. If you are not clear on what he is talking about, you are confused by it, which actually means someone who doesn’t buy. So if he can’t explain to a six year old and that’s with anything, his business plan, how he’s going to talk to his customers, how he’s pitching a new product or service, if they don’t get it, he needs to go back to the drawing board and start over. He stated that he used his son for awhile but he is now 10 years old so he asks his nieces and nephews if it make sense to them and if they can tell it you as far as what it is that you do, then you are clear now.




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